GET THE BALL ROLLING
BUSINESS CHALLENGE – You are looking for the right growth agenda? You want to get 'digital'? Or you want to know how investors rate your business? You want to understand stakeholders' expectations and booby traps?
CONVERSION – Do you know the whole funnel? You need to find out what is your customer's first vs last click? What is attribution modeling?
SUSTAINABLE GROWTH– Did you know that business intelligence eats smart data for lunch? Are you aware that expertise is expensive but pays off?
STUPID WAYS TO FAIL – Are you planning on exponential? Do you think that your growth trajectory is overrated? You see human resources and marketing spend as cost not invest?
CONVERSION – Do you know the whole funnel? You need to find out what is your customer's first vs last click? What is attribution modeling?
SUSTAINABLE GROWTH– Did you know that business intelligence eats smart data for lunch? Are you aware that expertise is expensive but pays off?
STUPID WAYS TO FAIL – Are you planning on exponential? Do you think that your growth trajectory is overrated? You see human resources and marketing spend as cost not invest?
GET THE CUE
DATA ANALYTICS From big data to big insights. In order to transform your data into strong insights you need a hypothesis. A hypothesis comes with the right question. Only someone who has the experience can ask the right question. |
CUSTOMER-CENTRIC The customers' perspective. Smart brands know their customers better than customers know themselves. You need to understand individual customer journeys and create a relationship with your customer. |
BRAND POSITIONING Where and when can customers engage with your brand? Additionally you see the terrifying force: transparency – the boundaries between customers and employees are blurred. Your internal culture is your brand. Help your brand shine! |
CONTINUOUS OPTIMIZATION Enhanced marketing effectiveness and efficiency comes through continuous optimization with the help of search-, behavioral and social data by developing stories for your brand and by increasing campaign performance and relevance with marketing automation. |