CONTINUOUS OPTIMIZATION
Enhanced marketing effectiveness and efficiency
The main characteristic of life itself is constant growth and development. This is why nature can be our wisest teacher and deliver most impressive benchmarks - think bionics. The underlying concept is constant optimization. Try, learn, improve, try again. The reason most classic marketers struggle with digital is because they try to prepare for the perfect shot. Modern digital marketers fail fast, often and eventually succeed. Do you already think agile processes, project sprints, marketing automation, rapid proto-typing or even preto-typing? If that sounds weird, but you still want to know …
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