BRAND POSITIONING.
Help your brand shine!
Let's start with the PURPOSE. Why does the brand exist?
What is your VISION? What do you want to achieve? And your MISSION? How do you want to get there? What are your values? In the next step let's understand your target audience – a persona, the key insight and your competitors. Best supported by data. This will help us to define the discriminator and the brand's emotional personality. We answer the following: – Only your brand has ... – Why should the customer believe it? – What is in it for the customer? The most tricky part lies in the emotional personality. 2 models can easily be applied here. Just like the world's most famous brands do. Or you start an experiment for causalisation? You brand is (re)shaped within a blink of an eye. You don't believe it? |