DATA ANALYTICS
From big data to big insights
CPM | CPC | CPL | CPO | CPA | CAC | CLV | VTR | CTR | Macro CR | Micro CR | Assisted CR | OR | Likes | Shares | Comments | IR | ER | BR | SE | Mean | Median | Mode | NPS | GMV | OKR | and many more KPIs ...
Data helps to define your persona and to understand their behavior. Data also tells you about the customer journey, which and when certain touch-points are used. Data shows you which channels help your customer during the orientation -, information - or transaction phase. Data informs you about the product performance, or about customers' loyalty. Data gives you insights about how you perform in comparison to your competitor or in comparison to the population. Data encourages your team. Data shows you where you can improve things or where you are already excellent. Yet, somebody has to ask the right questions to define a hypothesis. Do you need help to generate insights from your data? |